Email Campaigns That Actually Convert
Templates, timing, and tactics for email drip campaigns that nurture leads into listings. Stop renting attention on social media — build a list you own.
7 chapters — start anywhere
Why Email Marketing Matters
Borrowed attention vs. earned attention, why email is the highest-ROI channel, and why it matters for real estate specifically.
Building Your List
The discovery-to-list funnel, permission-based marketing, and lead magnets that actually convert.
Crafting the Perfect Email
Attention-grabbing subject lines, the WIIFM principle, and the anatomy of a great email.
Deliverability & Engagement
How to stay out of the spam folder, list hygiene, and the metrics that actually matter.
Segmentation & CRMs
Using CRMs and email platforms to segment your list, automation sequences, and why personalization wins.
Frequency & Cadence
How often to send, when to hit send, and a sample weekly email you can steal.
Email Content Ideas
Market reports, niche audiences, listing promotions, community content, and a simple 4-week rotation.