Content That Converts
Most agents overcomplicate content. The reality is, effective content falls into a few simple categories — and the agents who master these categories are the ones who turn followers into clients.
The Golden Rule
The 80/20 Rule of Content
📐 The Ratio
80% of your content should be valuable, educational, or entertaining. Only 20% should be "Just Listed" or "Just Sold" announcements.
If your feed is nothing but "Sold" stickers, people will unfollow.
Content Categories
The 5 Core Content Types
📚 1. Educational
This builds trust fast. You're showing people: "I know what I'm talking about."
Examples: "3 mistakes sellers make before listing" • "What $800K gets you right now" • Market breakdowns
🏆 2. Proof
This shows results and answers: "Can this agent actually deliver?"
Examples: Just sold posts • Client wins • Testimonials • Before & after renovations
🙋 3. Personal
This is what makes people connect with you. Real estate is emotional — people want to work with someone they like.
Examples: Behind the scenes • Your morning routine • Family moments • Why you love real estate
📍 4. Local
Hyper-local content positions you as the go-to expert for your area.
Examples: Neighbourhood spotlights • Local restaurant reviews • School comparisons • Market shifts by street
💬 5. Engagement
This invites interaction and trains the algorithm to show your content to more people.
Examples: Polls • "Which kitchen would you choose?" • Opinions • Questions to your audience
⚠️ The Big Mistake to Avoid
Posting only listings. Listings don't build relationships — context does. Mix your content types, focus on value first, and speak to real concerns your clients have.